Marketing/ Advertising with Search Optimization (SEO)

Search Engine marketing is an important tool in promoting your website.Today there will be millions of searches performed on the Internet, many of them looking for exactly what you are selling.

Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results for targeted keywords. Usually, the earlier a site is presented in the search results, or the higher it "ranks", the more searchers will visit that site.

As a marketing strategy for increasing a site's relevance, SEO considers how search algorithms work and what people search for.

Email Marketing is another form of targeted marketing on the Internet. CreatifHost will help connect you and your clients through:

* List Acquirement / Management

* Target Market Consultation

* Automatic Email Processing & Removal

* Professional Email Design

* Customizable Email Marketing Tools (Newsletters, Blogs, RSS)

How US Customers Find Web Sites to Research a Purchase

Search engine: 41%
Guessed URL: 28%
Online ad: 13%
Word of mouth: 13%
Print ad: 10%
TV ad: 9%
Email ad: 7%
Specific email: 6%
Forwarded email: 5%
Outdoor advertising: 3%

Source: DoubleClick, March 2003

Why SEO? First, you want to meet your customers when they are actively looking for your products on a search engine. Second, advertising via the search engines is cost effective. Third, statistics can be gathered from web logs to determine the efficacy of an ad campaign. How do you know if a TV ad is working? Fourth, a poorly performing ad campaign can be corrected without having to build a new campaign from scratch.

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